A gentle shampoo with organic cold-pressed plum oil that deeply hydrates and softens hair, making it easy to comb and silky smooth. Protects hair from heat damage and preserves the scalp’s natural moisture balance.

• Hydrating and nourishing

• Eases detangling

• Protects against heat styling

• With organic plum oil

• Gentle on scalp

• For daily use

• Suitable for all hair types, including curls

• Mild berry scent

• 99% natural origin

• 100% vegan

Massage into wet hair, lather, and rinse. Suitable for all hair types, even colored hair. For best results, pair with Luuvi Plum Conditioner.

Plum oil is lightweight, absorbs fast, and leaves no greasy residue. Rich in vitamins A, E, and essential fatty acids, it moisturizes and supports hair growth.

The plant-based cleansers are eco-certified, gentle on sensitive skin, and keep both scalp and hair hydrated.

INCI: Aqua, Coco-Glucoside, Sodium Coco-Sulfate, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Oryza Sativa (Rice) Starch, Cocamidopropyl Betaine, Alpha-Glucan Hydroxypropyltrimonium Chloride, Propylene Glycol, Lactic Acid, Prunus Domestica (Plum) Seed oil, Sodium Benzoate, Potassium Sorbate, Cymbopogon Martini (Palmarosa) oil, Parfum