The eye serum contains highly effective innovative active substances, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol and herbs. This rich cocktail instantly smooths the under-eye area, fine lines, reduce dark circles, and keeps the eye area bright, moisturized and beautiful. Embarking on a mission to redefine skincare excellence, we proudly introduce our meticulously crafted eye serum, a testament to innovation, effectiveness, and gentle care.

Superfirming Eye Serum is free from regular water, drawing its revitalizing essence from organic botanical hydrosols sourced from local herbs. The production of each batch begins with the distillation of fresh local peppermint and rosemary hydrosols. These hydrosols not only imbue our serum with mild botanical actives but also gives our product a natural fragrance without adding any artificial fragrances.

Other ingredients such as Liftonin Xpress gives immediate firming effect, smooths out fine lines by up to 74% in one hour. Bakuchiol is a powerful antioxidant promoting skin renewal and collagen production.

Multi-weight hyaluronic acid is responsible for deep hydration. Caffeine stimulates blood circulation, reduces puffiness and swelling, soothes dark circles.

Niacinamide protects skin from moisture loss, prevents pigment spots, improves skin tone and complexion.

Rosehip oil nourishes eye area; peptides accelerate synthesis of collagen to prevent wrinkles.
Vitamin E and C perform a protective function helping to neutralize free radicals in skin.

HOIA’s dedication extends to incorporating gentle preservatives and botanical retinol known as Bakuchiol, meticulously balanced to minimize sensitizing effects and irritation.

With this new eye serum, HOIA  said arewell to problematic emulsifiers and welcomed SEABALANCE, an innovative and sustainable alternative to conventional emulsifiers, derived from upcycled algae. Beyond its functional excellence, SEABALANCE imparts a plethora of skin benefits, from soothing and hydrating to nourishing and brightening.

After two years of relentless research and development, the formula stands as a beacon of purity and efficacy, free from unnecessary additives. 

How to use: Apply a very small amount to the eye area and massage until absorbed. Suitable for use from the age of 25.

• Size: 10 ml

• Made in Estonia

*Rosimarinus Officinalis Distillate, *Mentha Piperita Distillate, Sargassum Fluitans/Natans Extract, *Rosa Canina Seed oil, Tetrapeptide-21, Nicotanamid, Caffeine, Bakuchiol, Ascorbyl Tetraisopalmitate, Sodium Hyaluronate, Tocopheryl-acetat, Hydroxypropyl Methylcellulose, Pullulan, Porphyridium Cruentum Extract, Butylene Glycol, Glyerin, Haematococcus Pluvialis extract, Sodium Levulinate, Sodium Anisate, Magnolia Officinalis Bark extract, Glyceryl Caprylate, Pentylene Glycol, Citric acid, Mica , CI77891, CI 77491, Lauroyl Lysine. *Organic.