Why we don't send discount codes
A code retrospectively insults everyone who paid full price.
We do not send discount codes. Not in the newsletter, not when a shopping cart is abandoned, not to anyone who writes and asks for one. It's not stinginess. It's a consequence of how we've decided our pricing should work.
A code is a retroactive message
Someone who paid the regular price on Thursday learns on Friday that the price was actually negotiable. We don't want to send that message to someone who has just bought from us.
Codes teach about pricing
As soon as codes exist, it becomes rational to wait for the next one. The regular price stops being a price and becomes a starting offer, and then we've built a store where the smartest thing you can do is not shop today. That's a bad deal for both of us.
We'd rather reduce the quantity than the price of everything
A discount that applies to everything, always, for everyone is really just a price list with extra steps. A drop is the opposite: a small selection, a set quantity, a Thursday. The price truly falls, but only there and only as long as it lasts. How a drop works.
What you get from us instead
A reminder before the drop opens, if you want it. No code, no countdown in your inbox, no second chance mysteriously appearing when you didn't buy.